Who we are
Transforming the plush toy sector since 1973
Always one step further
In 1973, Barrado was born; a plush toy manufacturing company convinced that the soft toy was much more than a mere plaything. For us, plush toys represent innovation, amusement, collecting and a love of storytelling.
Since then, thanks to listening, innovating and experimenting, our enterprise and team have grown in size. We have expanded geographically and extended our portfolio because we have a deep understanding of the sector and the wholesale plush toy business.
During our years creating and distributing high quality soft toys, we have perfected our designs, processes and choice of materials. Not to mention, all the while incorporating new trends.
Because we have the experience – of course – but also the vision to reinvent an industry that we believe in, to transform plush toys into collectors’ items, and to always go one step further.
An existence dedicated
to the creation of plush toys

1973
Barrado is born
1996
We begin to distribute licensed lines
2000
Delegation in Seville (Spain)
2002
Office in Yangzhou (China)
2010
International growth
2018
Bet on anime
2019
Office in Xian (China)
2020
Multiproperty agreement with Netflix
2023
Distribution in the United Arab Emirates

1973
Barrado is born
1996
We begin to distribute licensed lines
2000
Delegation in Seville (Spain)
2002
Office in Yangzhou (China)
2010
International growth
2018
Bet on anime
2019
Office in Xian (China)
2020
Multiproperty agreement with Netflix
2023
Distribution in the United Arab Emirates
Experience · Customer Service · Professionalism · Honesty · Innovation · Experience · Customer Service · Professionalism · Honesty · Innovation · Experience · Customer Service · Professionalism · Honesty · Innovation · Experience · Customer Service · Professionalism · Honesty · Innovation · Experience · Customer Service · Professionalism · Honesty · Innovation · Experience · Customer Service · Professionalism · Honesty · Innovation · Experience · Customer Service · Professionalism · Honesty · Innovation · Experience · Customer Service · Professionalism · Honesty · Innovation · Experience · Customer Service · Professionalism · Honesty · Innovation ·

Official licences
We work on the most internationally renowned licences from cinema, television, manga, videogames, classics and children’s media.

Third-party distribution
We distribute product lines from other soft toy manufacturers who share our quality standards and commercial vision.

In-house ranges
We design, manufacture and distribute our own ranges of plush toys that appeal to all audiences.
Quality is the common denominator of all our collections. Since 2020 we have focussed in particular on official licences.
A team committed to
high quality plush toys
We manufacture plush toys because it is our passion, and because we believe in them and their power to unite generations. But, above all, because we know that together we can go even further.

Iconic designs

Multi-Channel distribution

Environmental commitment
Plush toys for all ages
Excellence in the end product
Connecting with pop culture

Iconic designs

Multi-Channel distribution

Environmental commitment

Plush toys for all ages

Excellence in the end product

Connecting with pop culture
Contact us
If you too share our vision, why not join us in taking the world of the plush toy further?
We’re waiting for you!