In 1973, Barrado was born; a plush toy manufacturing company convinced that the soft toy was much more than a mere plaything. For us, plush toys represent innovation, amusement, collecting and a love of storytelling.

Since then, thanks to listening, innovating and experimenting, our enterprise and team have grown in size. We have expanded geographically and extended our portfolio because we have a deep understanding of the sector and the wholesale plush toy business.

During our years creating and distributing high quality soft toys, we have perfected our designs, processes and choice of materials. Not to mention, all the while incorporating new trends.

Because we have the experience – of course – but also the vision to reinvent an industry that we believe in, to transform plush toys into collectors’ items, and to always go one step further.